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Bioré UV Takes the Stage with K-Pop Band Stray Kids

In a new campaign called, ‘Sunlight is Your Spotlight,’ the group took the stage in Tokyo to premiere a musical collaboration with Bioré's sunscreen featuring their track ‘Endless Sun.’

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By: Lianna Albrizio

Associate Editor

Happi International Top 30 Company Kao Corporation is putting its sunscreen brand, Bioré UV, in the spotlight. ‘I nailed it on the first take,’ said Hyunjin about flipping and catching a bottle of Bioré UV in mid-air in the campaign video. Ahead of vacation season, the Japanese skin care brand, known for its oft-copied Bioré pore strips, is shining a light on its sunscreen, Bioré UV. In a new campaign called, “Sunlight is Your Spotlight,” K-pop group Stray Kids recently took the stage in...

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